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President's Message


 

             Scott E. Winwood
              President & CEO

    From time to time, it is worthwhile to revisit “the credit union difference” and comment on what this phrase means to our members, their families and their friends.
    Three words constitute the credit union difference: Value,
Service and Community.              Let’s consider the first word.  Who doesn’t covet value? Our credit union exemplifies the meaning of value.  Considering the many benefits, the value is exceptional.
    When you borrow money at our credit union, for a vehicle, home or vacation, you’ll likely get a rate below those prevailing at the time in the general financial market as well as favorable terms.  That meets the definition of value—a fair exchange for something.
    Getting your money’s worth is another fair description of value.

    In terms of Service, the second word, we offer better rates while charging few or no fees. You’ll have access to our local ATMs plus the 4,500 in the Alliance One network across America.  Your deposits are federally insured. Our eight offices offer convenient hours including evenings and Saturdays, and First Choice America online offers access 24/7.
We strive for perfection in serving your financial needs. At times we might fall short, but not by much and not very often.
    When it comes to the third word, Community, we’re involved in many civic groups striving for the betterment of the communities in which our eight offices are located. And we reach out with financial assistance to many worthwhile organizations.
    The key to our success is your loyalty. You have helped us position First Choice America as a pacesetter in the financial marketplace of the Upper Ohio Valley.
A great example of how our credit union “gives back” to its members is our new Auto Bonus Cash program.  If you finance your vehicle or motorcycle with us, you get back 1 percent of your loan.
    This is another great example of how our credit union is assisting in the economic empowerment of you and your fellow members.
And it’s another example of the value, service and community pride, which combined, represent the essence of First Choice America.
    We’re proud to be your primary financial institution!