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President's
Message
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Scott E. Winwood
President & CEO |
From time to time, it is worthwhile to revisit “the credit union
difference” and comment on what this phrase means to our members, their
families and their friends.
Three
words constitute the credit union difference: Value,
Service and Community.
Let’s
consider the first word. Who
doesn’t covet value? Our credit union exemplifies the meaning of value.
Considering the many benefits, the value is exceptional.
When you borrow money at our credit union, for a
vehicle, home or vacation, you’ll likely get a rate below those
prevailing at the time in the general financial market as well as
favorable terms. That meets
the definition of value—a fair exchange for something.
Getting your money’s worth is another fair
description of value.
In terms of Service, the second word, we offer better
rates while charging few or no fees. You’ll have access to our local
ATMs plus the 4,500 in the Alliance One network across America.
Your deposits are federally insured. Our eight offices offer
convenient hours including evenings and Saturdays, and First Choice
America online offers access 24/7.
We strive for perfection in serving your financial needs. At times we
might fall short, but not by much and not very often.
When it comes to the third word, Community, we’re
involved in many civic groups striving for the betterment of the
communities in which our eight offices are located. And we reach out with
financial assistance to many worthwhile organizations.
The key to our success is your loyalty. You have helped
us position First Choice America as a pacesetter in the financial
marketplace of the Upper Ohio Valley.
A great example of how our credit union “gives back” to its members is
our new Auto Bonus Cash program. If
you finance your vehicle or motorcycle with us, you get back 1 percent of
your loan.
This is another great example of how our credit union
is assisting in the economic empowerment of you and your fellow members.
And it’s another example of the value, service and community pride,
which combined, represent the essence of First Choice America.
We’re proud to be your primary financial institution!
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